Author Issa Baluch is Chairman and
CEO of the Swift Group (Dubai, United Arab Emirates) and
Past President of the International Federation of Freight
Forwarders' Associations (FIATA). Drawing on his experience
as a freight forwarder, entrepreneur, and president of
FIATA, Mr. Baluch challenges and inspires fellow freight
transport professionals to learn from the past, improve
the quality of their service offering, and be prepared
to reach new heights in the coming years.
“Mr.
Baluch eloquently captures the strategic and tactical
importance of logistics in the realization of
any great human endeavor. He also points out the
past and future significance of using the best
tools and technologies, together with preparation
and professionalism.”
Lynn C. Fritz
Director General, Fritz Institute
“Issa
Baluch provides a fascinating look at how logistics—an
invisible element found in everything we consume—influences
our daily lives and how logisticians are using new
processes and technologies to address the challenges
presented by globalization and increased security
requirements. I highly recommend his book to anyone
seeking a better understanding of the requisite
ingredients for successful projects, businesses,
military campaigns, governments, and economies.”
Tarek
Sultan Al-Essa
Chairman and Managing Director, Agility
